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DIY and tools

In store, the expert answers.
Online, the page does.

Battery included or not, drilling into concrete, compatibility with the batteries the customer already owns: in store, a sales assistant answers in ten seconds. Upsellr writes product pages that answer just as well, with the manufacturer’s figures, across your whole catalog.

Create my DIY channelSee the demo

Makita DHP484RTJ hammer drill, 18 V, 54 Nm, 2 × 5 Ah batteries

For drilling wood, metal and brick: supplied in a carry case with two 5 Ah batteries and the fast charger, ready to use.

What it does on the job

  • Hammer action: brick and block up to 13 mm
  • 54 Nm of torque: wood and metal alike

Technical specifications

Battery platform
Makita 18 V LXT
Batteries and charger
2 × 5 Ah, fast charger
Drilling capacity (masonry)
13 mm
Max torque
54 Nm

What the customer would ask in store

  1. “Is the battery included?”
  2. “Will it drill brick?”
  3. “Does it take my Makita batteries?”
Cordless drill and driver, drill bit set, screws, wall plugs, tape measure and a tin of paint on a workbench

01The aisle’s challenges

What makes buyers hesitate,
and what makes them return.

DIY is one of the most technical categories in e-commerce. Six situations your customers run into every day, and what Upsellr does about them.

  1. Cordless tools01

    Bare tool, with battery or in a kit?

    The same drill is sold bare, with one battery or as a full kit. If the page doesn’t say so, the customer orders the wrong model and sends it back.

    From the supplier

    Hammer drill 18V Makita

    On your page

    Makita DHP484Z, 18 V hammer drill, bare tool: battery and charger not included

    Generate content

  2. The whole aisle02

    18 V, 18 volts or 18V Li-ion

    Every supplier writes its values its own way. Your filters stop finding anything and two identical tools look different.

    From the supplier

    18V18 volts18 V Li-ion

    On your page

    Voltage: 18 V, written the same way on every page of the channel

    Harmonized units and values

  3. Paint and household03

    A tin of paint isn’t described like a drill

    Every family has the figures that drive the purchase: torque for a driver, coverage and drying time for a paint.

    From the supplier

    White matt wall paint 2.5 L

    On your page

    Coverage, drying time, surface and VOC content filled in

    Attributes by category

  4. Batteries and accessories04

    Compatible with what?

    A battery, a drill bit or a blade only sells if the customer knows it fits what they already own. These compatibilities are rarely in the supplier file.

    From the supplier

    Battery 18V 5Ah

    On your page

    Compatible with Makita 18 V LXT tools, found on the manufacturer’s website

    Website search

  5. Tools, chemicals, electrical05

    Manuals, declarations and safety data sheets

    A tool has its manual and its CE declaration, a glue or a solvent its safety data sheet. Customers look for them, professionals require them.

    From the supplier

    No documents

    On your page

    Manual, CE declaration and safety data sheet attached to the page

    Document selection

  6. The sector’s marketplaces06

    ManoMano, Leroy Merlin: their rules, not yours

    Every DIY marketplace has its own categories, mandatory attributes and value lists. An incomplete listing doesn’t go live.

    From the supplier

    Category: Drills

    On your page

    Filed in the marketplace’s category tree, mandatory fields filled in, exported in its template

    Marketplaces

02The DIY library

Everything a DIY product page needs,
ready to go.

Upsellr gives you a library built for DIY: the aisle’s product families, each family’s technical attributes with their units and value lists, and the fields that make up a product page in the sector. Your DIY channel starts with it, with nothing to model.

  • 10product families
  • 61technical attributes
  • 34ready-made value lists
  • 4page fields, each with its instructions

Your channel receives the sector library: its families, their characteristics and their value lists.

The sector’s page template arrives with its sections, each with its own expert instructions.

Every generated page follows this template, with your product’s data.

03The aisle’s tone

Figures
instead of adjectives.

Technical and factual, focused on use, expert yet accessible: the reader wants to know whether the product will do the job.

This powerful, versatile drill will make your life so much easier! Perfect for all your projects, it’ll soon become indispensable.

54 Nm of torque: wood and metal alike. 13 mm keyless chuck, to change bits without a key. Brushless motor that doesn’t overheat on long runs.

Do

  • Figures instead of adjectives
  • The trade’s vocabulary: chuck, clutch, coverage
  • What the reader will do with the product
  • Manufacturer data presented as such

Avoid

  • Superlatives and exclamation marks
  • Promises that can’t be measured
  • Any value missing from the sources

04In the sector

One aisle,
four ways to sell it.

Your questions.
Straight answers.

What you need to know before you start.

Can Upsellr tell whether a tool is sold bare or as a kit?

Yes. The enrichment agent finds what’s in the box on the manufacturer’s side (bare tool, battery, charger, carry case) and the page states it from the title onwards. If the information is missing, it isn’t made up.

Are safety data sheets handled?

Yes. The master data gathers the product’s documents: manual, declaration of conformity, safety data sheet. Each channel page receives the ones that help the customer and the ones the channel requires.

I also sell on ManoMano or Leroy Merlin: how does that work?

Each marketplace listing is written to the channel’s rules: category, mandatory attributes, value lists. Connectors are on their way; in the meantime, the listing exports in the marketplace’s template.

What happens when a technical value is missing?

Nothing is made up: the enrichment agent looks for the value on the manufacturer’s side and in the manuals, and the page only quotes figures that are in the product’s data.

My store already has its categories: what happens to the sector library?

It’s a starting point while your store can’t be read yet. As soon as your store or your PIM is connected, your own categories apply, and you can add your own attributes.

Other sectors

Your DIY aisle,
with pages that answer.

Try it on your products or see Upsellr on your aisle in a personalized demo.

Create my DIY channelSee the demo