01Profile
Max is the team’s writer. He writes your channels’ product pages from the master data: title, short and long descriptions, FAQ, SEO tags, category, and the translations.
He always works for a specific channel: its page structure, its tone of voice, its languages. The same master data thus gives one product page for your store and another for a marketplace.
Every page he writes moves to the “To validate” status: you review it, then approve it before export or publication.
02Missions
01
Write titles and descriptions
He writes the title, the short description and the long description, field by field, following the channel’s page structure.
02
Write in your tone
Formal or informal, technical or warm: he follows the tone of voice set for the channel.
03
Take care of SEO
Title tag, meta description, the words that matter: he prepares what search engines read.
04
File in the right category
He places the product in the channel’s category tree, where your customers look for it.
05
Translate
One page per channel language, written in that language rather than translated word for word.
06
Prepare for publication
His pages wait for your approval, then go out to your store, a marketplace or a file.
03Skills
Writing
- Titles
- Short and long descriptions
- FAQ
SEO
- SEO tags
- Channel category
Channel
- Page structure
- Tone of voice
- Translations
04In action
A generation launched for a store: Max writes each product page field by field, then leaves it for your approval.
05Guardrails
He writes from the master data
His pages draw on what the product’s master record establishes, completed by Lily when needed.
Every page goes through you
A generated page waits for your approval before it is exported or published.
One channel, its own rules
He follows the page structure, tone and languages set for the target channel.
Nothing starts without your click
He works within a workflow Marcus presents to you, estimated cost included, before you click Run.
06Team
- MarcusData managerReceives the generation workflow and the target channel from him.Marcus →
- ClaraAnalysis and auditWhen Clara spots content to revisit, Marcus can hand its rewriting to Max.Clara →
- LilyEnrichmentStarts from the master data she completed to write each product page.Lily →
07Plans
Max is included in every plan, starting with the Free plan.
- Free
- Core
- Scale
- Enterprise
A generated page uses AI credits, depending on its structure and languages. The estimated cost is shown before each launch.
See plans and AI creditsYour questions
about Max
Another question? The help center covers every feature in detail.
Can I talk to him directly?
No: you talk to Marcus, who prepares the generation and hands it to Max. Max reports his progress in the conversation.
Where does the content he writes come from?
From the product’s master data. The more complete it is, the richer the page: that is why an enrichment by Lily often comes before the generation.
How do I set his style?
In the channel: its page structure describes the fields to write, its tone of voice how to write them.
Are my product pages published automatically?
No. Every generated page moves to the “To validate” status. You review it, approve it, then export or publish it.
Does he write in several languages?
Yes: he writes one page per channel language.