Tech and electronics
The customer compares three tabs.
They buy on the one that answers.
Will it work with my phone, how many hours of battery life, which cable is in the box: before buying, the customer opens several websites and keeps the one that answers. Upsellr writes product pages that answer, with the manufacturer’s figures, across your whole catalog.
Wireless over-ear headphones, active noise canceling, multipoint Bluetooth, 40 h battery life
For commuting and open-plan offices: they fold flat, charge over USB-C and also work wired with the supplied jack cable, even with a flat battery.
What they change day to day
- Active noise canceling: three levels and a transparency mode
- Multipoint Bluetooth: phone and computer connected at the same time
Technical specifications
- Connectivity
- Bluetooth 5.3, USB-C, 3.5 mm jack
- Compatibility
- iOS, Android, Windows, macOS
- Stated battery life
- 40 h
- Net weight
- 250 g
What the customer would ask in store
- “Do they still work when the battery is flat?”
- “Can I keep them connected to my phone and my computer?”
- “Are they compatible with my iPhone?”
01The aisle’s challenges
What doesn’t plug in
comes back as a return.
Tech is the aisle where a product page is compared line by line with the competitor’s. Six situations your customers run into every day, and what Upsellr does about them.
Accessories and cables01
Compatible with what?
A charger, a case or a cable is useless if it doesn’t go with the customer’s device. The supplier file rarely gives the list of devices and supported standards.
Website searchFrom the supplier
USB-C charger 65W
On your page
65 W USB Power Delivery charging: USB-C laptops and smartphones, found on the manufacturer’s website
The whole aisle02
128GB, 128 Go or 128 gig
Storage, frequency, power: every supplier writes its units its own way. Your filters stop finding anything and two identical models look different.
Harmonized units and valuesFrom the supplier
128GB128 Go128 gig
On your page
Storage capacity: 128 GB, written the same way on every page of the channel
Phones and computing03
The same product, twice in the catalog
Two suppliers send the same smartphone under two product names. Without checks, it shows up twice, with two pages that contradict each other.
Duplicate detectionFrom the supplier
SMARTPHONE X 128 BLACKSmartphone X 128GB Blk
On your page
Same model, same capacity, same color: flagged as a duplicate before going live
TV and appliances04
The labels customers look for
On a TV or a washing machine, the energy class and the repairability index are part of the comparison. They’re often in a manufacturer PDF, not in the file.
PDF extractionFrom the supplier
TV 55 4K
On your page
Energy class F, repairability index 7.2 out of 10, taken from the manufacturer’s PDF sheet
Smart devices05
What it takes to make it work
An app, a hub, a specific protocol: some products don’t work on their own. A customer who finds out on delivery sends the product back.
Generate contentFrom the supplier
Smart bulb E27
On your page
Zigbee protocol: a compatible hub is required, not included
The sector’s marketplaces06
Amazon and the rest: their rules, not yours
Every electronics marketplace has its own categories, mandatory attributes and value lists. An incomplete listing doesn’t go live.
MarketplacesFrom the supplier
Category: Audio
On your page
Filed in the marketplace’s category tree, mandatory attributes filled in, exported in its template
02The Tech library
Everything a tech product page needs,
units included.
Upsellr gives you a library built for tech and electronics: the aisle’s product families, each family’s technical attributes with their units, from inches to decibels, and their value lists, and the fields that make up a product page in the sector. Your Tech channel starts with it, with nothing to model.
- 10product families
- 44technical attributes
- 29ready-made value lists
- 4page fields, each with its instructions
MarcusYour channel receives the sector library: its families, their characteristics and their value lists.
The sector’s page template arrives with its sections, each with its own expert instructions.
Every generated page follows this template, with your product’s data.
03The aisle’s tone
Standards and figures,
not superlatives.
Technical and understated, accessible without dumbing down: the customer is comparing product pages and looking for what sets this one apart.
Discover these revolutionary headphones with exceptional sound! An incredible immersive experience for whatever you’re into.
Three-level active noise canceling, transparency mode to hear station announcements. Multipoint Bluetooth: phone and computer stay connected. Stated battery life of 40 hours.
Do
- Figures and standards instead of adjectives
- Compatibility and connectors, stated explicitly
- What the figure means in a typical day
- Manufacturer data presented as such: “stated battery life of 40 hours”
Avoid
- Superlatives and exclamation marks
- Manufacturers’ marketing vocabulary
- Any figure missing from the sources
04In the sector
From wholesaler to retail chain,
four ways to sell it.
IT wholesalers and distributorsTens of thousands of references that change every season, in Excel, CSV or PDF catalogs.
Tech shops and online resellersNew products every month, to get online before the competition.
Electronics and accessories brandsThe same technical page and the same compatibility list at every reseller and in every language.
Retail chains and specialist chainsThe same product standards on the website, in store and on marketplaces.
Your questions.
Straight answers.
What you need to know before you start.
Can Upsellr find an accessory’s compatibilities?
Yes, when they’re published: the enrichment agent looks for them on the manufacturer’s website and in the manuals, and keeps the source of every value. A compatibility missing from the sources is never added.
Are units harmonized?
Yes, at generation: each channel’s page writes units and values to its own rules, 128 GB rather than 128GB. The master data keeps values as they arrived, with their source.
What about energy class or repairability index?
They’re attributes of the library, attached to the relevant families. The enrichment agent reads them on the manufacturer’s website and in its PDFs, and the documents useful to the customer can be attached to the page.
Two suppliers send me the same product: what happens?
Upsellr flags the likely duplicate after import and lets you decide. Nothing is published without your approval.
I also sell on Amazon or other marketplaces: how does that work?
Each marketplace listing is written to the channel’s rules: category, mandatory attributes, value lists. Connectors are on their way; in the meantime, the listing exports in the marketplace’s template.
Other sectors
Your tech aisle,
with pages that win the comparison.
Try it on your products or see Upsellr on your aisle in a personalized demo.
Amazon