Pet supplies
The one who buys
isn’t the one who eats.
For what age, what size, what digestive sensitivity: in a pet shop, the assistant asks three questions before recommending anything. Upsellr writes product pages that answer them, with the manufacturer’s data, across your whole catalog.
Hill’s Vet Essentials Multi-Benefit +Weight, dry food for neutered large breed adult dogs, with chicken
Chicken kibble for neutered large breed adult dogs: multi-benefit daily nutrition with weight management technology, sold through veterinary practices.
What it gives the dog
- Weight management: for neutered dogs that put on weight easily
- Large breed formula: tailored to large adult dogs
Product specifications
- Life stage
- Adult, from 1 year
- Dog size
- Large breed
- Specific need
- Neutered dog, weight control
- Flavor
- Chicken
What the owner would ask in store
- “Is it right for my neutered Labrador?”
- “He’s put on weight since he was neutered, can it help?”
- “From what age?”
01The aisle’s challenges
Get the page wrong,
and the animal pays for it.
Pet supplies is the only aisle where the one who uses the product never reads the page. Six situations your customers run into every day, and what Upsellr does about them.
Dog and cat food01
For what age, what size?
Kibble for a puppy, an adult or a senior dog isn’t the same food. If the species, size and age it’s meant for aren’t on the page, the owner picks at random.
Generate contentFrom the supplier
DOG KIBBLE CHICKEN 12KG
On your page
Medium breed adult dog, 10 to 25 kg, medium kibble with chicken, 12 kg bag
Food and treats02
The composition, line by line
Composition, analytical constituents, additives: owners compare them, their vet asks for them. They’re printed on the bag, rarely in the supplier file.
Photo analysisFrom the supplier
No composition
On your page
Composition and analytical constituents taken from the photo of the bag, with their source
Walking and travel03
Size M, but on which dog?
A harness that’s an M at one brand is an S at another. Without the chest girth, the size means nothing and the harness comes back.
Website searchFrom the supplier
Harness S.M
On your page
Size M: chest girth 55 to 70 cm, found in the manufacturer’s size guide
The whole aisle04
Puppy, junior or growth
Every supplier names the animal’s age its own way. Your filters stop finding anything and two foods for the same puppy seem to target different ages.
Harmonized units and valuesFrom the supplier
PuppyJuniorGrowth 2-12 months
On your page
Life stage: Puppy / kitten, the same value on every page of the channel
Treats, hygiene and care05
What you don’t promise for an animal
Anti-stress, good for the joints, ideal for every dog: a health promise without a source exposes the seller, and the animal if it’s wrong.
Tone of voiceFrom the supplier
Miracle dental treat
On your page
Chew treat for dental hygiene, dogs from 10 to 25 kg. No health claim beyond the sources
The sector’s marketplaces06
Amazon and the rest: their rules, not yours
Every marketplace has its own pet categories, mandatory fields and value lists. An incomplete listing doesn’t go live.
MarketplacesFrom the supplier
Category: Dog
On your page
Filed in the marketplace’s category tree, mandatory fields filled in, exported in its template
02The Pet supplies library
Everything a pet product page needs,
starting with the animal.
Upsellr gives you a library built for pet supplies: the aisle’s product families, each family’s attributes with their units and value lists, from species to type of litter, and the fields that make up a product page in the sector. Your Pet supplies channel starts with it, with nothing to model.
- 10product families
- 34product attributes
- 26ready-made value lists
- 4page fields, each with its instructions
MarcusYour channel receives the sector library: its families, their characteristics and their value lists.
The sector’s page template arrives with its sections, each with its own expert instructions.
Every generated page follows this template, with your product’s data.
03The aisle’s tone
Compositions and sizes,
not sweet nothings.
Factual and caring, without gushing: the owner is deciding for an animal and wants to be sure to get it right.
Treat your four-legged friend to this delicious kibble! They’re sure to love it.
Chicken as the first ingredient, rice instead of wheat. Medium kibble, sized for dogs from 10 to 25 kg. A 12 kg bag lasts about two months for a 15 kg dog with a normal activity level.
Do
- The species, size and age targeted, stated explicitly
- Compositions and sizes instead of affectionate adjectives
- What happens if you stray from the size or age
- Manufacturer data presented as such: “recommended ration stated at 300 g per day”
Avoid
- Superlatives, anthropomorphism and exclamation marks
- Any health claim
- Any composition missing from the sources
04In the sector
From kibble to aquariums,
four ways to sell it.
Pet wholesalers and distributorsThousands of food and accessory references, in Excel, CSV or PDF catalogs.
Independent pet shops and online storesEver more ranges and pack sizes to get online, without spending your evenings on it.
Pet food and accessories brandsThe same composition and the same size guides at every reseller and in every language.
Garden centers and pet store chainsThe same product standards on the website, in store and on marketplaces.
Your questions.
Straight answers.
What you need to know before you start.
Does Upsellr pick up the composition and analytical constituents?
Yes, when they’re in your sources: supplier file, manufacturer’s website, PDF sheet or photo of the bag. The enrichment agent keeps the source of every value, and a missing composition is never made up.
Can the pages promise a health benefit for the animal?
No. The aisle’s tone rules out any health claim, and a veterinary recommendation is only written if the product’s data carries it. Nothing is published without your approval.
How are sizes for harnesses, coats or beds handled?
The page gives the size with its measurement, chest girth or dimensions, when it’s in the sources, often the manufacturer’s size guide. Without a measurement, the size stays as the supplier wrote it.
I also sell on Amazon or other marketplaces: how does that work?
Each marketplace listing is written to the channel’s rules: category, mandatory attributes, value lists. Connectors are on their way; in the meantime, the listing exports in the marketplace’s template.
My store already has its categories: what happens to the sector library?
It’s a starting point while your store can’t be read yet. As soon as your store or your PIM is connected, your own categories apply, and you can add your own attributes.
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Your pet supplies aisle,
with pages that advise just right.
Try it on your products or see Upsellr on your aisle in a personalized demo.
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