01Profile
Lily is the enrichment specialist. She starts from what you know about a product, sometimes just a name or an EAN, and completes its master data: identifiers, brand, technical features, images, documents.
She works in steps: searching the web, identifying images and documents, reading what they contain, then aggregating the data she found into the product’s master record.
She only touches the master data, never your channels’ product pages: it is the foundation Max then writes from.
02Missions
01
Find the product on the web
From a name, a reference or an EAN, she tracks the product down on the web and gathers what describes it.
02
Identify the images
She spots the visuals that truly show the product and attaches them to its master record.
03
Find the documents
User manuals, technical data sheets, certificates: she identifies the useful documents and links them to the product.
04
Read the images
A label, a package, a rating plate: she picks up the features they show.
05
Aggregate the data
She cross-checks what her sources say and files each value in the right master data field.
06
Flag what needs a decision
A product she cannot find, a doubtful source: she flags it, and Marcus asks you to decide.
03Skills
Research
- Web search
- Image identification
- Document identification
Reading
- Image reading
- Document reading
Master data
- EAN and brand
- Technical features
- Data aggregation
04In action
An enrichment launched on 248 products: Lily works step by step, and each product’s master record fills up.
05Guardrails
She only touches the master data
Your channels’ product pages remain Max’s job, based on what she has completed.
Nothing starts without your click
She works within a workflow Marcus presents to you, estimated cost included, before you click Run.
Product not found, credits refunded
When she cannot find the product, the enrichment is refunded.
Doubtful cases come back to you
What she could not establish is presented to you by Marcus, so you can decide.
06Team
- MarcusData managerReceives the workflow and the products to enrich from him, and flags what still needs a decision.Marcus →
- ClaraAnalysis and auditWhen Clara spots incomplete product pages, Marcus can launch Lily to fill the gaps.Clara →
- MaxGenerationPasses him complete master data, from which he writes each channel’s product pages.Max →
07Plans
Lily is included in every plan, starting with the Free plan.
- Free
- Core
- Scale
- Enterprise
An enrichment uses AI credits per product, refunded if the product is not found. The estimated cost is shown before each launch.
See plans and AI creditsYour questions
about Lily
Another question? The help center covers every feature in detail.
Can I talk to her directly?
No: you talk to Marcus, who prepares the workflow and hands it to Lily. She runs the enrichment step and reports her progress in the conversation.
Where does she find her information?
On the web, based on what you know about the product: name, reference or EAN. She identifies the matching images and documents, then reads them.
Does she change my store’s product pages?
No. She only completes the master data. Each channel’s product pages are then written by Max, from that foundation.
What if she cannot find the product?
The enrichment is refunded, and Marcus flags the products concerned.
Can I follow her work?
Yes: the enrichment card shows progress in products and each step underway. You can stop it at any time.





