Health and pharmacy
At the counter, the pharmacist weighs every word.
Online, the page has to as well.
Daily dose, excluded ingredients, intended users, precautions for use: at the counter, the answer is precise and promises nothing. Upsellr writes product pages that stick to the composition and the manufacturer’s statements, with no made-up claims, across your whole catalog.
Marine magnesium and vitamin B6 food supplement, 60 vegetable capsules, one-month course
Marine magnesium and vitamin B6 together in the same capsule: two capsules a day, with meals, for a one-month course.
What the formula contains
- Plant-based capsule: suitable for a vegetarian diet
- Gluten-free and lactose-free, no colourings
Product specifications
- Dosage form
- Vegetable capsule
- Daily dose
- 2 capsules
- Content per dose
- 300 mg magnesium, 80% NRV
- Precautions
- Do not exceed the recommended daily dose
What the customer would ask the pharmacist
- “How long does a box last?”
- “I’m vegetarian, is it suitable for me?”
- “How many do I take a day?”
01The aisle’s challenges
One word too many,
and the page promises what it can’t.
Health and pharmacy is the aisle where words are regulated: it’s the merchant who answers for the sentence. Six situations your customers run into every day, and what Upsellr does about them.
Food supplements01
“Relieves”, “treats”, “cures”: the words to ban
A food supplement or a cosmetic isn’t a medicine: the page doesn’t attribute any property of preventing, treating or curing to it. It describes the composition and only uses a claim if it appears word for word in the product data.
Tone of voiceFrom the supplier
Relieves fatigue and stress
On your page
300 mg of marine magnesium and 1.4 mg of vitamin B6 per daily dose of two capsules
Food supplements02
Dose and precautions for use
A supplement comes with its daily dose and its precautions, a medical device with its instruction leaflet. The file often abbreviates them, the page writes them out in full, from the manufacturer’s statements.
Page structureFrom the supplier
2 caps/d
On your page
Two capsules a day with meals. Do not exceed the recommended daily dose. Keep out of reach of young children.
Derma-cosmetics03
FF, fragrance free or no added perfume
What the formula leaves out is often the reason to buy, for someone with an allergy or intolerance. Provided the same statement is written the same way on every page.
Harmonized units and valuesFrom the supplier
FFfragrance freeno added perfume
On your page
Excluded ingredients: fragrance-free, a filterable value on every page of the channel
Derma-cosmetics and hygiene04
The composition is on the box, not in the file
The ingredient list, the active ingredients and the period after opening are printed on the packaging. The supplier file often stops at the name and price.
Photo analysisFrom the supplier
Face moisturiser 50ml
On your page
Key active ingredients, ingredient list and period after opening read from the photo of the box
Medical equipment05
Device class, marking and instruction leaflet
A blood pressure monitor or a thermometer is a medical device: its class and marking are shown on the page, its leaflet can be downloaded there. Customers look for them, professionals require them.
Document selectionFrom the supplier
Automatic upper arm blood pressure monitor
On your page
Class IIa medical device, CE marking, instruction leaflet attached to the page
Orthopaedics and compression06
A compression sock isn’t described like a cream
Every family has the data that drives the purchase: compression class, body area and size for compression wear, texture and skin type for a skincare product.
Attributes by categoryFrom the supplier
Compression socks cotton beige sz 2
On your page
Compression class, body area, size and care filled in
02The Health library
Everything a health product page needs,
ready to go.
Upsellr gives you a library built for health and pharmacy: the aisle’s product families, from food supplements to medical equipment, each family’s attributes with their units and value lists, and the fields that make up a product page in the sector. Your Health channel starts with it, with nothing to model.
- 10product families
- 38product attributes
- 30ready-made value lists
- 4page fields, each with its instructions
MarcusYour channel receives the sector library: its families, their characteristics and their value lists.
The sector’s page template arrives with its sections, each with its own expert instructions.
Every generated page follows this template, with your product’s data.
03The aisle’s tone
Contents and doses
instead of promises.
Factual and understated, never reassuring through tone: the reader is looking for a verifiable fact, not a promise.
An ultra-powerful formula that fights fatigue and restores your energy in just a few days! Recommended by experts.
300 mg of marine magnesium per two-capsule dose, 80% of NRVs, with 1.4 mg of vitamin B6. Vegetable capsule, gluten-free and lactose-free. Not a substitute for a varied and balanced diet.
Do
- Contents, doses and compliance
- Intended users and what the formula leaves out
- A claim from the product data, used word for word
- Referral to a pharmacist or doctor when the manufacturer provides for it
Avoid
- Prevent, treat, cure, relieve
- Before/after, testimonials and superlatives
- A sentence written in the name of a health professional
04In the sector
One aisle,
four ways to sell it.
Health product and medical equipment distributorsThousands of references from dozens of laboratories, in Excel, CSV or PDF catalogs.
Online pharmacies and health storesNew products and seasons, sun care first, to get online fast and without a slip.
Laboratories and health brandsThe same composition and the same statements at every reseller and in every language.
Pharmacy groups and networksThe same product standards on the website, in the pharmacy and at partners.
Your questions.
Straight answers.
What you need to know before you start.
How does Upsellr avoid health claims?
Every instruction in the library forbids attributing any property of preventing, treating or curing to the product. The generation agent describes the composition, the dose and the intended users, and only uses a claim if it appears in the product data. Nothing is published without your approval.
Are precautions for use and instruction leaflets handled?
Yes. Precautions found at the manufacturer stay in the master data with their source, and the leaflet or data sheet is attached to the product. Each channel page receives the documents that help the customer and the ones the channel requires.
Does Upsellr guarantee my product pages are compliant?
No, and no tool can do that for you. Upsellr writes from the manufacturer’s data, without making anything up, with instructions that rule out health claims. Reviewing and approving each page stays in your hands.
What happens when a content value or a dose is missing?
Nothing is made up: the enrichment agent searches at the manufacturer, in the leaflets and in the photos of the box. If the value still can’t be found, the field stays empty and the page flags it as to be completed.
I also sell on Amazon or other marketplaces: how does that work?
Each marketplace listing is written to the channel’s rules: category, mandatory fields, value lists. Connectors are on their way; in the meantime, the listing exports in the marketplace’s template.
Other sectors
Your health aisle,
with pages that stick to the facts.
Try it on your products or see Upsellr on your aisle in a personalized demo.
Amazon