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01Your challenges
Today
With Upsellr
Your master data becomes the reference every channel receives. You describe your tone, your words and what the brand never says: every product page is written in that voice.
With Upsellr
Every channel has its own categories, required attributes, lengths and images. Upsellr writes a page for each one from the same master data, and shows you what’s ready to go.
With Upsellr
Upsellr doesn’t translate word for word: it writes each page in each language from the master data, with the words shoppers in each country search for, within the channel’s constraints.
With Upsellr
Exports in .xls or .csv matching each reseller’s template, PDF catalogs and product sheets in your brand guidelines, and an API for partners who want to help themselves.
02A product’s journey
Follow a dryer from its line in your ERP to its published pages. The master data keeps your engineering team’s values: each channel’s product page puts them in its own format.
A reference, a brand, an EAN: that’s all the ERP export says about the product. It’s enough to open its record in the master data.
Supplier file importThe enrichment agent reads the engineering team’s spec sheet, the marketing pitch and your packshots, and files every piece of data in the master data, with its source.
Collect dataFor each channel, the product joins its category, and its attributes are grouped and fitted to the channel’s constraints: units, value lists, mandatory statements. The master data stays exactly as it is.
Structure the catalogThe generation agent writes the title, descriptions and FAQ in your brand’s tone, then in every language of your markets. Images and documents follow the channel’s rules.
Generate contentOnce you approve it, the page is published to your website, exported to each reseller’s template and laid out in your PDF catalogs.
Publish to your channels03Integrations
What you need to know before you start.
Yes. You describe your tone, your brand’s words and the ones it never uses. The generation agent writes every page in that voice, on every channel.
No, they’re written in each language from the master data. A word-for-word translation runs over the length limits and misses the words shoppers search for.
As .xls or .csv files matching each one’s template, as PDF catalogs or product sheets in your brand guidelines from the Scale plan up, or through the API with the Enterprise plan.
Amazon, Cdiscount and ManoMano connectors are on the way. Today, each marketplace page is written by the channel’s rules and exported as a file, with columns in the order of its template.
Try it on your own products or see Upsellr in a personalized demo.
Marcus
Amazon