Article

Meet Upsellr: our end-of-year event tour

From Lisbon to Paris, the Upsellr team is on the road for seven events between November 9 and December 8, 2026.

Written by
Edouard Margain
Published
October 30, 2026
Reading time
4 min

From Lisbon to Paris, the Upsellr team is on the road for seven events between November 9 and December 8, 2026. If product data, AI agents or e-commerce content are on your 2027 roadmap, come and meet us in person.

Upsellr is a team of orchestrated AI agents that collect, enrich and generate product content at scale, for retailers, brands and distributors. A product page is now read by search engines, marketplaces and AI shopping assistants before it is read by a shopper. So the quality of your product data decides whether you get seen at all.

Four weeks, two cities, one simple idea: show you what Upsellr does with your own catalog, live.

7events between November 9 and December 8, 2026
2cities: Lisbon and Paris
V38our booth at Tech for Retail, in the start-up village

Our calendar at a glance

Our calendar: Web Summit, Lisbon, Nov 9-12, BETA Startups, Pavilion 2, booth B1-18, on Wednesday, November 11. Nuit du Commerce Connecté, Théâtre Mogador, Nov 16 at 6:30 pm, finalists with Les Mousquetaires (Bricomarché). Les Jeudis de La Retail Tech, Paris 1st, Nov 19 at 8:30 am, in the room. Le Café de l’Agentique, Paris, Nov 24 and Dec 8 at 6 pm, in the room. Tech for Retail, Paris Expo, Nov 30 to Dec 1, booth V38 in the start-up village and a talk on Nov 30 at 3:30 pm. Les Cousins, online, Dec 3, pitch and Bricomarché case study

Event by event

Web Summit, Lisbon, November 9 to 12

Upsellr was selected for the Web Summit BETA Startups programme. Our exhibition day is Wednesday, November 11 (Pavilion 2, booth B1-18), and Edouard Margain, our COO and co-founder, is in Lisbon all week. Come by for a live demo, or to talk about AI agents and agentic commerce with a French team building them for retail.

Nuit du Commerce Connecté, Paris, November 16

Upsellr and Les Mousquetaires (Bricomarché) are finalists in the collaboration category of the 13th Nuit du Commerce Connecté, organized by Républik Retail. The winners are revealed live at the Théâtre Mogador, from 6:30 pm. The public vote is open until then: support our project here.

Les Jeudis de La Retail Tech, Paris, November 19

This month’s morning session is about AI and agentic commerce, a topic close to our daily work. We will be in the room at Workstation, 8 rue de Valois, from 8:30 am. Say hello at the coffee break.

Le Café de l’Agentique, Paris, November 24

An open evening of debates and networking on agentic commerce, at Le Ciel de Marcel, 17 rue Étienne Marcel, from 6 pm. Come with your questions on how AI shopping assistants read your catalog.

Tech for Retail, Paris, November 30 and December 1

This is our main event of the year. Upsellr exhibits at booth V38 in the start-up village at Paris Expo, Porte de Versailles, for both days, with the whole team on the booth.

On Monday, November 30, from 3:30 pm to 4:30 pm, Edouard Margain and Jordan Cerson (Les Mousquetaires) present how Upsellr’s agents helped produce product content at scale for the home equipment business. Join the talk, then continue the conversation on our booth.

Les Mousquetaires customer story: nearly 130,000 product pages enriched and published in 6 days, +33% conversion rate. Read the customer story

Les Cousins, online, December 3

At the Cousinade digitale organized by Les Cousins, Edouard Margain pitches Upsellr and presents the Bricomarché case study with Jordan Cerson (Les Mousquetaires). The session runs online: a concrete look at how a large home improvement retailer scaled its product content.

Le Café de l’Agentique, Paris, December 8

We close our tour where the conversation on agentic commerce is most lively, at a new edition of Le Café de l’Agentique, from 6 pm. A good last chance of the year to meet us in person before 2027.

What we can talk about

Bring one product reference and your questions: we will show you live what Upsellr does with it. The topics we discuss most often with retail and e-commerce teams:

  • Empty or inconsistent attributes in your PIM, and how agents fill them from reliable sources
  • Product pages that rank in search engines and get picked up by AI assistants (SEO and GEO)
  • Feeds rejected by marketplaces, and how to adapt content to each channel’s format
  • Large catalogs: tens of thousands of references produced in days, with your team reviewing and validating
  • Connecting Upsellr to your existing PIM and e-commerce stack

Book a slot with us

The aisles get busy, so the best way to make sure we meet is to book a 20-minute slot in advance. Tell us which event you are attending and we will save you a time on the booth or nearby.

See you in Lisbon or Paris.

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