Upsellr at Tech for Retail 2025: AI for product content

On November 24 and 25, Upsellr will be at the Tech for Retail show (booth V69, Startup Village). This flagship event for retail and e-commerce innovation will bring together more than 300 exhibitors and 12,000 trade visitors around a shared goal: shaping the commerce of tomorrow through data, AI and new customer experiences.

For this 2025 edition, we will present the new generation of our AI agent, which automates the creation, structuring and distribution of product content from supplier files. Upsellr turns raw data into product pages ready to publish, including descriptions, visuals, attributes, FAQs and GEO metadata, in just a few seconds.

What we will present at the show

1. 01GEO-ready product content generationstructured product pages optimized to be understood and cited by conversational engines (ChatGPT, Perplexity, Gemini…)
2. 02Upsellr connectorswith the leading CMSs and PIMs, to publish on every channel
3. 03Digital Product Passport integrationanticipating upcoming regulatory obligations and normalizing technical attributes
4. 04Data quality analysisautomatic detection of incomplete product pages and inconsistencies between sources

A vision focused on the future of e-commerce

At a time when Generative Engine Optimization (GEO) is redefining product visibility in the age of AI, Upsellr helps brands, retailers and marketplaces make their data readable, understandable and usable by conversational agents. This approach, detailed in our GEO white paper: The new e-commerce challenge, has become a concrete performance lever: more trust, fewer abandoned carts, up to 30% fewer returns.

About Upsellr

Upsellr is a Product Content Automation SaaS platform already adopted by more than 300 merchants. With its vertical AI specialized in product data, it automatically generates consistent, multilingual, SEO/GEO-optimized content 10 times faster than manual processes.

Aurélien Rousseau (CEO), Mickaël Ohayon (CTO) and Édouard Margain (COO) will be on hand to discuss your challenges around visibility, productivity and product data structuring.