Garden and outdoor
The customer is planning a season.
The page tells them if it will last.
Full sun or partial shade, hardy down to what temperature, mowing area, cushions to bring in for winter: at the garden center, an adviser answers in ten seconds. Upsellr writes product pages that answer just as well, with the manufacturer’s data, across your whole catalog.
40 V cordless lawn mower, 42 cm cut, 4 Ah battery and charger
For lawns up to 500 m²: battery-powered push mower, supplied with a 4 Ah battery and its charger, ready to mow.
What it changes in the garden
- 50 L grass box: fewer trips to empty it
- Mulching: the cut grass stays on the lawn
Technical specifications
- Cutting width
- 42 cm
- Cutting height
- 25 to 75 mm, 6 positions
- Grass box capacity
- 50 L
- Noise level
- 88 dB
What the customer would ask the adviser
- “Is it enough for my garden?”
- “Will I have to empty the box often?”
- “Can I adjust the height?”
01The aisle’s challenges
A rose bush and a lawn mower
don’t sell the same way.
Garden brings two worlds together: plants, described by exposure and hardiness, and equipment, described by its figures. Six situations your customers run into every season, and what Upsellr does about them.
Plants, shrubs and seeds01
Full sun, partial shade or shade?
A plant is chosen by its exposure, its hardiness and its mature height, which a nursery file often reduces to a name and a pot. Without them, the plant ends up in the wrong spot and the customer blames the page.
Website searchFrom the supplier
Red bush rose C5L
On your page
Repeat-flowering bush rose in a 5 L pot: full sun, mature height 1.2 m, stated hardiness down to -15 °C, found at the grower
Furniture, sheds and fencing02
Alu, aluminum or ALU RAL 7016
Every supplier writes its materials and colors its own way. Your filters stop finding anything and two identical garden sets look different.
Harmonized units and valuesFrom the supplier
AluPowder-coated aluminumALU RAL7016
On your page
Material: aluminum, powder-coated finish, color anthracite gray, written the same way on every page of the channel
Composts, fertilizers and treatments03
A fertilizer isn’t described like a lawn mower
Every family has the figures that drive the purchase: cutting width and grass box for a mower, NPK ratio, target plants and application period for a fertilizer.
Attributes by categoryFrom the supplier
Lawn fertilizer 10 kg
On your page
NPK ratio, form, target plants, area covered and application period filled in
Power equipment, treatments, pools04
The manual and the safety data sheet, before buying
A mower has its manual and its CE declaration, a weedkiller or a water treatment product its safety data sheet. Customers check them before ordering, professionals require them.
Document selectionFrom the supplier
No documents
On your page
Manual, CE declaration and safety data sheet attached to the page
The whole aisle05
The season won’t wait
Garden sells over a few weeks: spring’s new products arrive in February and have to be online before the first fine days. A page written in May is a season lost.
Supplier file importFrom the supplier
Spring catalog, 320 references
On your page
320 product pages written from the supplier file, ready to approve before going live
The sector’s marketplaces06
ManoMano, Leroy Merlin: one grid per marketplace
Every marketplace has its own garden categories, mandatory attributes and value lists. A mower without a cutting width or a shed without a floor area doesn’t go live.
MarketplacesFrom the supplier
Category: Lawn mowers
On your page
Filed in the marketplace’s category tree, cutting width and power source filled in, exported in its template
02The Garden library
From plants to pools,
a library ready to go.
Upsellr gives you a library built for the garden: the aisle’s product families, each family’s attributes with their units and value lists, from a shrub’s exposure to a mower’s cutting width, and the fields that make up a product page in the sector. Your Garden channel starts with it, with nothing to model.
- 10product families
- 60attributes, from plants to equipment
- 32ready-made value lists
- 4page fields, each with its instructions
MarcusYour channel receives the sector library: its families, their characteristics and their value lists.
The sector’s page template arrives with its sections, each with its own expert instructions.
Every generated page follows this template, with your product’s data.
03The aisle’s tone
Facts that survive winter,
not adjectives.
Concrete and seasonal, helpful without rambling: the reader is planning a season and wants to know whether the product will hold up at their place.
This gorgeous rose bush will light up your garden all summer long! Easy-going, it will delight every gardener.
Repeat-flowering bush rose, 1.2 m when mature. Plant in full sun, in well-drained soil. Stated hardiness down to -15 °C: it overwinters in open ground, without fleece.
Do
- Exposure, hardiness, mature height
- The material and how it stands up to the weather
- What the reader will plant, assemble or maintain
- Manufacturer data written as such: “stated hardiness”
Avoid
- Superlatives and exclamation marks
- Promises of yield or flowering
- Any value missing from the sources
04In the sector
From nursery to retail chain,
four ways to sell the garden.
Garden wholesalers and buying groupsThousands of references from dozens of suppliers, from bags of compost to sheds, in Excel, CSV or PDF catalogs.
Garden centers and online shopsSpring’s new products online before the season, not during it.
Power equipment and furniture brandsThe same technical page at every reseller and in every language.
Retail chains and garden center networksThe same product standards on the website, in store and at partners, season after season.
Your questions.
Straight answers.
What you need to know before you start.
Can Upsellr describe a plant as well as a machine?
Yes. The Garden library carries attributes specific to plants (exposure, plant type, flowering period, mature height, water needs) alongside those for equipment. Each family gets its own, and the page only quotes values that are in the product’s data.
Where does the hardiness shown on the page come from?
From the supplier file, or from what the enrichment agent finds at the grower or the manufacturer, with its source. A value nobody can verify is written as stated by the manufacturer, and a missing value stays missing.
Are safety data sheets for treatments handled?
Yes. The master data gathers the product’s documents: manual, declaration of conformity, safety data sheet. Each channel page receives the ones that help the customer and the ones the channel requires.
I also sell on ManoMano or Leroy Merlin: how does that work?
Each marketplace listing is written to the channel’s rules: category, mandatory attributes, value lists. Connectors are on their way; in the meantime, the listing exports in the marketplace’s template.
My store already has its categories: what happens to the sector library?
It’s a starting point while your store can’t be read yet. As soon as your store or your PIM is connected, your own categories apply, and you can add your own attributes.
Other sectors
Your garden aisle,
online before the season.
Try it on your products or see Upsellr on your aisle in a personalized demo.
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